Founded in 2016 by Alex Goldstein, Press Secretary to former Massachusetts Governor Deval Patrick, 90 West is a strategic communications, community relations, and ecosystem engagement firm serving highly impactful and innovative companies, non-profits, causes and leaders in the U.S. and across the world.

The name 90 West pays homage to the highway sign seen upon arrival at Logan Airport and signals the gateway between Boston and the rest of the country. It is inspired by our work with global companies, including many from Israel, that have chosen Boston as their home away from home.

90 West has three primary areas of focus:

90 West Global — focused on helping global companies from across the world, including Israel, thrive as they expand to Boston and the U.S., and assisting U.S. companies and organizations seeking to engage in Israel.

90 West Impact — focused on maximizing the reach of high impact non-profits, institutions, and change-makers through proactive communications and strategic partnerships that help them scale.

90 West Insights — focused on empowering smaller organizations and leaders through customized trainings in a broad range of areas, including message development, crisis communications, grassroots advocacy, social media, and media relations.